At a Glance
An evening event introduces potential female students to non-traditional careers.
Overview / Implementation
When Director Chris Moritzen joined the Western Montgomery Career and Technology Center (WMCTC) staff in 2014, he noted a lack of marketing for the recently renovated school. Since then, several new marketing efforts have been established including Girls’ Night Out.
Girls’ Night Out, an evening event held in November, operates on the following schedule:
6:00 Welcome and Refreshments
6:30 Women in the Workplace
7:30 – 8:30 Lab Tours and Hands On Activities
The event welcomes girls in grades seven through 11 and allows them to explore career opportunities in the following areas:
- Protective Services
- Metal Technology
- Diesel Technology
- Sports Medicine
- Collision Repair
- Automotive Technology
- Computer Information Systems
A logo was designed specifically for the event and marketing was accomplished with posters, website and social media announcements, and a flyer mailed directly to potential participants (see attached documents). Registration is required and easily done on the WMCTC website.
Results / Impact
Girls’ Night Out is a fairly new event at WMCTC so result data is limited. Participation at the event increased from its first to its second year, and several of the girls who attended did apply to the school.
Western Montco Career and Technology Center
Chris Moritzen, Administrative Director