At a Glance During the 2017-2018 school year, staff members at the Career Institute of Technology (CIT) developed short videos about the CTE programs offered at the school to market the programs to prospective students. The sending districts now use the videos to promote CIT. For example, counselors show the videos to help introduce the … Continue reading Using School-Made Videos to Build Relationships
At a Glance Inspirational displays intended to motivate students fill the walls at Lawrence County Career and Technical Center (LCCTC). Description Staff at LCCTC create eye-catching displays about students’ academic achievement, their postsecondary plans and information about school clubs and activities. Displays are engaging and student-centered. It is believed that these displays engage and motivate … Continue reading Lawrence County Career and Technical Center: Inspiration on the Walls
At a Glance At Western Montgomery County Career and Technology Center (WMCTC), the administrative team and faculty implemented innovative recruitment and marketing strategies to support student enrollment. Description In 2010 WMCTC completed a 38 million dollar total renovation of its facilities and programs. The renovation was expected to spur an enrollment growth. However, without a … Continue reading Western Montgomery County Career and Technology Center: Utilizing Recruitment Strategies and Brand Exposure Techniques to Increase Enrollment
Parents, potential students and other community stakeholders can learn more about Parkway West Career & Technology Center by viewing a professionally made video on the school’s website homepage. It is also available on Vimeo at https://vimeo.com/246259143. According to Executive Director Dr. Darby Copeland, the video was developed by Orionvega and was funded locally at a … Continue reading Parkway West CTC: Promotion Video
At a Glance To help new employees better understand the emergency procedures at Indiana County Technology Center, students in the Digital Media program developed a video that covers what new employees read in their emergency procedures booklet. Knowing that not all new employees may read the booklet in its entirety, the administration wanted to create … Continue reading Emergency Procedures Video for Staff
At a Glance As part of its comprehensive recruitment plan, Parkway West Career & Technology Center hosts career exploration days for prospective students. (The school’s Recruitment Plan is provided at the end of this document.) Description When Dr. Darby Copeland became executive director of Parkway West approximately five years ago, he tasked his administration and … Continue reading Parkway West CTC Recruitment Plan and Activities
In fall 2017, CCTI developed an engaging 13-minute video to support non-traditional student recruiting efforts. View the video here.
The programs profiled in this guide represent a variety of initiatives and opportunities for students to take advantage of the training and preparation offered by CTE, which offers more than most people may realize. Key elements identified in the educational collaborations profiled in this report include: Leadership that scans the economy to identify emerging workforce … Continue reading Five Innovative Practices Taking Place in PA’s CTCs
As part of a federal grant application, Team Pennsylvania created this informative four-minute video.
Gather your school’s communications team, read the report and watch the presentation. You’ll be inspired to review and improve your communications efforts! Published by Advance CTE, this presentation discusses key findings from a recent report, The Value and Promise of CTE. In addition, the 41-minute presentation offers career and technical center personnel invaluable suggestions and guidance … Continue reading The Value and Promise of CTE: Results from a National Survey of Parents and Students